In fact, no matter what type of website, want to do wellEnterprise SEO optimizationIn general, it is inseparable from the two parts of station optimization and station optimization。Of course, it is not so easy, which will also involve some technical content, today to share with you is very strong operabilityEnterprise SEO optimizationSkills, even if the SEO novice, can also learn。So here I will focus on these two aspects, to analyze with you, what specific aspects of SEO optimization to do。

First, station optimization

In the past, many webmasters like to do off-site optimization, because relative to the station optimization, off-site optimization is undoubtedly simpler and less cumbersome。However, Baidu's algorithm has been constantly updated, and it has become more and more difficult to make a good ranking only by focusing on the optimization outside the station, so many people have begun to slowly pay attention to the optimization inside the station。In fact, the station should be combined with the station outside to do optimization, in order to achieve the effect of twice the result with half the effort。So for the optimization of the station, what are the main aspects of optimization？Here's a look at it in detail:

1, the website structure is clear

In fact, the overall structure of the website has been planned in the early days of the website, such as the description of the website TDK should be clear, the setting of columns and paging should be simple, easy to browse and find and so on。In general, it means that the website structure and positioning are clear, and the layout is reasonable, which can meet the user experience and needs, and comply with the principles of corporate SEO optimization。

2, long tail keyword layout

In fact, many people know that the traffic of the general website is mostly brought by the long-tail keywords, accounting for more than 70%, and the long-tail keywords are very important to the website ranking and weight, many people also know that the use of 5118 to find some suitable long-tail keywords to cover, the problem is that the coverage is not perfect。However, for a certain vertical field, if you can cover all the keywords, the traffic can be very considerable。

Note: In addition to covering a large number of long-tail keywords, but also the use of SEO technology to optimize the ranking, in order to have good results。Simple coverage does not rank or only a few keywords have a good ranking, it can also have a good effect。

3, do a good job of website articles内容

The home page of the site is the most weighted, so be sure to improve the first content。In addition, it is necessary to do a good job of the article content of other columns of the website, and some high-quality content can be regularly。Moreover, in addition to the text and graphics, the article can also appropriately increase some formatting: for example, the application of title style, text tilt bold, add numbered lists, add references and related links, etc., these operations will make the article in the search engine to get extra points, so as to achieve the ideal ranking。

Second, outside the station optimization

1. Website external chain construction

External chain is quality not quantity, you can publish a lot of articles outside the station, plus the link within the station, you can add home page links or internal page links。The construction methods of external links mainly include: friendly links, blog comments (messages), forum signatures (posts), question and answer platforms, encyclopedias, classified information promotion, etc。There are many ways to build the external chain, generally to the user's active concentration of drainage, but after all, the energy is limited, it is recommended to seize a small part of the depth of promotion, the other do auxiliary。

2, pay attention to Baidu algorithm update

Key content said three times: must pay attention to Baidu algorithm!Be sure to pay attention to Baidu algorithm!Be sure to pay attention to Baidu algorithm!The change of Baidu's algorithm is directly related to the traffic and ranking of our website，Always pay attention to the update and dynamic information of Baidu algorithm，In order to timely adjust and optimize accordingly，In order to make their own website in the Internet environment to continue to better survive。In recent years, Baidu algorithm has been adjusted, during this period how many websites have been affected, so we must pay attention!The carrier of search engine optimization is the website, so search engine optimization is inevitably inseparable from website optimization。And a good website to do both internal and external repair, in order to remain invincible, do a good job of corporate SEO optimization, the most important thing is to insist, only holding the heat for three minutes is difficult to achieve the desired effect。