Different industries, different stores, there are small programs can support, in order to meet the needs of different consumer customers,Wechat mini programCustomization is important。Let's think about it today, what's the potential of small programs？Is it a good fit for your industry。First, at present, there are three types of small programs: scene application, tool class, and life service class。

1.Scene application
i McDonald's, KFC +。The small program uses points and card coupon functions to deeply integrate online and offline scene types and improve user stickiness。

2.Utility class

From the beginning of the "aunt query tool" to today, the small program of the gadget class can be regarded as one of the most developed types。The more popular tools are weight loss tools, alarm clock tools, note-taking tools and so on。Think about the past use of a small tool to install the APP, feel very impractical。But now wechat has a small program, you can put these small tools into the small program at the same time。

3.Life service

Meituan takeout +, public comments, Mobike and other have developed their own small programs。You can open an app and order takeout, ride a bike, look up food。According to the above data, we can analyze the progress of the mainstream industry:

Situation: Physical stores, both sales and service

Sales category of physical stores, including apparel, retail goods, lifestyle goods, beauty products and other industries.....These shops can use the nearby positioning function of the small program to strive for more display opportunities and attract people。The main content of the small program can introduce the sale of goods, sales prices, information, etc., in the event of holidays, you can also launch holiday activities, such as five holidays to spend 100, to attract more people to the store。

Service type physical store, including fitness, beauty salon, massage, club and so on....In addition to the positioning services of these physical stores with the help of small programs, they can also provide appointment services and experience services。For example, the service of "XX slimming 88 yuan experience" used to find Miss flyers on the road to pull pedestrians one by one, and now with the help of the nearby small program recommendation, when the user clicks on it, the direct pop-up coupon "88 Yuan experience flawless slimming service" electronic coupon。After the user becomes a member, you can make an appointment to enjoy the service at the store with the e-voucher。It is believed that this way is more friendly than road soliciting, and users will like it more。

Situation 2: Network sales and service

Sales of online stores, if you are a product business, you can consider the small program public number combination, so that customers have a better service experience。At present, the small program supports the association with the public number, which allows your fans to find your small program entrance more accurately, and through the small program, you can enter your platform to buy, share, agent, and so on。

Service type: Design company, project outsourcing company, technology company, webmaster, etc...Most of these companies or enterprises that already have their own platforms only need to develop small programs at a small cost to enjoy the dividends brought by wechat's huge social traffic。